The instrument
Chris Deets · Forensic Marketing & Branding
A two-person practice, with Mahadi Hasan · It’s time to trust your marketing.
The instrument
Most marketing audits hand you a list. This one hands you an order.
Seven layers, each one dependent on the layer above it. A failure at the top does not stay at the top — it caps the value of everything below. If your positioning is wrong, being easier to find only helps people reach the wrong offer faster.
That is why the order matters, and why a score is not a total.
Fourteen greens in Conversion are worth nothing while two reds sit in Positioning. Fix downward, in order.
See it work
Mark any layer red. Watch what happens to everything beneath it.
Where this came from. I have run this diagnostic on company after company immediately following acquisition. It has never once come back clean. That is not a claim about my method — it is a claim about how much marketing money is quietly being wasted in businesses that look fine from the outside.