FAQ's

Forensic marketing leverages science and analytics to drive strategic marketing investments and allocations. This benefits your program in three unique ways:

(1) We use forensic analysis to audit your marketing program to uncover and repair flaws in your funnel

(2) We eliminate subjectivity from your decision-making relying on scientific data to define existing markets as finely as possible—and then create micro-markets to grow outward from within.

(3) We turn the funnel on its head by starting at the bottom and working up using scientific analytics to clean and repair your database, find ceilings in your digital programs, sharpen top-of-funnel focus, and bring discipline to your investments.

We focus on healthcare, software, home services, hospitality, B2B and B2B2C.

The best budgets, channels, creative and innovations cannot overcome a marketing program with a weak foundation full of bad data, overly complex architecture, and shallow strategies. We start by simplifying, we identify and repair all the mistaken implementations, and clean-up and optimize your database. Only then do we do a brand audit, identify niche audiences, and shift focus to ROAS and SOAS. From there, we craft a custom strategy designed to maximize visibility, engagement, and ROI.

Both! We can build a new website from scratch or refresh your existing one. We approach our sites from 4 perspectives: SEO, aesthetics, engine and content. Our designs are modern, responsive, and optimized for performance and conversions.

  • Strategy: Research, planning, and targeting.
  • Creation: Copywriting and design of ads.
  • Production: Final delivery of high-quality visual and multimedia assets.

Absolutely! We specialize in personal branding positioning: differentiating your strengths, highlighting your values, and helping you tell a unique story so you stand out in your industry and attract the right opportunities. 

If done correctly, results from digital marketing show up within 24-48 hours.  Digital strategies and tactics are sensitive and highly dependent upon accurate execution.  A transposed number can block significant volumes of calls and leads.  Generally, top-of-funnel channels take longer for results than bottom-of-funnel channels.

Size does not matter.  Discipline, accuracy, knowledge, communication, consistency and simplicity make the difference.  Whether small business, large company or niche market—we enjoy partnering and supporting a variety of teams..

KPIs like SOAS, ROAS, ad ratio, pacing and share of budget are important to us.  Engagement, conversions, lead quality, website traffic, and ROI as well. Our detailed reporting will keep you informed on performance and progress every step of the way.

Both options are available. We offer individual services like copywriting or lead generation, as well as comprehensive packages combining multiple services for a full-scale marketing solution.

It’s simple—visit our contact page here and send us a note. We’ll listen, confirm we understand your needs, recommend good/better/best solutions and help you execute.

We offer flexible payment options depending on the service or package. Typically, we work on project-based fees or monthly retainers. Payment plans can be discussed during consultation. We require a very small payment of commitment which rolls into the first project. Our terms are 15-days net.

We pride ourselves on speed of turn-around and constant communication. Our structure allows us to work on your projects 24 hours a day, 7 days a week. We will never meet with you and then leave you in silence. Your timelines are important, momentum is important, communication is important. What we are trying to accomplish will drive the timelines—and you will have clear visibility to that every step of the way.

We guarantee effort, expertise, and data-driven strategies. We commit to transparency, tracking, and continuous optimization for the best outcomes. We promise to put you first. In our experience, adherence to these values leads to success.

We are proud of generating strong results in brand awareness, engagement, and lead conversions. Success varies by industry, but we strive for measurable, sustainable growth.

If you are ever dissatisfied, we will hope for an opportunity to improve. Ultimately, though, the decision is yours and we will even help you find a replacement to better meet your needs if necessary.